Liz Heinberg – Medium

Liz Heinberg

New Client Red Flags

New client red flags: how to spot ’em and what to do about it.

Apr 16, 2022

red flags

Apr 16, 2022

Why Your Agency Needs White-Label Naming Services

White label naming? What on earth is that? And how is that different from just hiring a freelancer for a naming project?

Dec 31, 2020

Why Your Agency Needs White-Label Naming Services

Dec 31, 2020

Why CYA Contracts Suck

And why I think there’s a better way.

Dec 1, 2020

Why CYA Contracts Suck

Dec 1, 2020

One Step At A Time: Applying the Agile Framework To Freelance

Managing outsourced work with techniques borrowed from agile development has benefits for both clients and contractors.

Nov 14, 2020

One Step At A Time: Applying the Agile Framework To Freelance

Nov 14, 2020

Five Super Simple Ways To Delight Your Clients

The difference between “she does great work” and “we love working with her” can be super simple — and drive retention and referrals.

Nov 7, 2020

Five Super Simple Ways To Delight Your Clients

Nov 7, 2020

How To Talk A Founder Out Of Naming Their Startup Something Terrible

You want to say “STOP! Don’t do it!” but you NEED to say something more tactful. Here’s how to help.

Sep 5, 2020

How To Talk A Founder Out Of Naming Their Startup Something Terrible

Sep 5, 2020

Authentic Communication

Finding your voice as a brand is important. A strong verbal identity builds authenticity — and wins customers.

Aug 26, 2020

Authentic Communication

Aug 26, 2020

(Forced?) Transparency In The Age of LinkedIn

The internet opens doors… but it also opens windows.

Aug 22, 2020

(Forced?) Transparency In The Age of LinkedIn

Aug 22, 2020

How To Assemble A Naming Task Force

Set your naming project up for success: be strategic about selecting who will be involved in decision-making. It’s harder than you’d think!

Aug 19, 2020

How To Assemble A Naming Task Force

Aug 19, 2020

Is It OK To Be Arrogant?

If you’re a startup founder, it may be time to own the adjective.

Aug 16, 2020

Is It OK To Be Arrogant?

Aug 16, 2020

Liz Heinberg

Liz Heinberg

creating a better future for contractors & clients @ workwithditto.com; naming companies & products @ stokesignals.agency

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