Liz HeinbergNew Client Red FlagsNew client red flags: how to spot ’em and what to do about it.Apr 16, 20221Apr 16, 20221
Liz HeinbergWhy Your Agency Needs White-Label Naming ServicesWhite label naming? What on earth is that? And how is that different from just hiring a freelancer for a naming project?Dec 31, 2020Dec 31, 2020
Liz HeinbergOne Step At A Time: Applying the Agile Framework To FreelanceManaging outsourced work with techniques borrowed from agile development has benefits for both clients and contractors.Nov 14, 2020Nov 14, 2020
Liz HeinbergFive Super Simple Ways To Delight Your ClientsThe difference between “she does great work” and “we love working with her” can be super simple — and drive retention and referrals.Nov 7, 2020Nov 7, 2020
Liz HeinbergHow To Talk A Founder Out Of Naming Their Startup Something TerribleYou want to say “STOP! Don’t do it!” but you NEED to say something more tactful. Here’s how to help.Sep 5, 2020Sep 5, 2020
Liz HeinbergAuthentic CommunicationFinding your voice as a brand is important. A strong verbal identity builds authenticity — and wins customers.Aug 26, 2020Aug 26, 2020
Liz Heinberg(Forced?) Transparency In The Age of LinkedInThe internet opens doors… but it also opens windows.Aug 22, 2020Aug 22, 2020
Liz HeinbergHow To Assemble A Naming Task ForceSet your naming project up for success: be strategic about selecting who will be involved in decision-making. It’s harder than you’d think!Aug 19, 2020Aug 19, 2020
Liz HeinbergIs It OK To Be Arrogant?If you’re a startup founder, it may be time to own the adjective.Aug 16, 2020Aug 16, 2020