Liz HeinbergNew Client Red FlagsNew client red flags: how to spot ’em and what to do about it.7 min read·Apr 16, 2022--1--1
Liz HeinbergWhy Your Agency Needs White-Label Naming ServicesWhite label naming? What on earth is that? And how is that different from just hiring a freelancer for a naming project?4 min read·Dec 31, 2020----
Liz HeinbergOne Step At A Time: Applying the Agile Framework To FreelanceManaging outsourced work with techniques borrowed from agile development has benefits for both clients and contractors.5 min read·Nov 14, 2020----
Liz HeinbergFive Super Simple Ways To Delight Your ClientsThe difference between “she does great work” and “we love working with her” can be super simple — and drive retention and referrals.3 min read·Nov 7, 2020----
Liz HeinbergHow To Talk A Founder Out Of Naming Their Startup Something TerribleYou want to say “STOP! Don’t do it!” but you NEED to say something more tactful. Here’s how to help.2 min read·Sep 5, 2020----
Liz HeinbergAuthentic CommunicationFinding your voice as a brand is important. A strong verbal identity builds authenticity — and wins customers.3 min read·Aug 26, 2020----
Liz Heinberg(Forced?) Transparency In The Age of LinkedInThe internet opens doors… but it also opens windows.4 min read·Aug 22, 2020----
Liz HeinbergHow To Assemble A Naming Task ForceSet your naming project up for success: be strategic about selecting who will be involved in decision-making. It’s harder than you’d think!2 min read·Aug 19, 2020----
Liz HeinbergIs It OK To Be Arrogant?If you’re a startup founder, it may be time to own the adjective.3 min read·Aug 16, 2020----